Q. Are we going to see a million dollar winner in drag racing within the next two years? 

PETER CLIFFORD: Not if you're expecting it to come from purse.

Q. I don't care whether it comes from a title right sponsor, but we need a million dollar winner. Without it we're considered a third rate activity. 

PETER CLIFFORD: We would want nothing more than to increase purses, but you know that's challenging at this point, and what we're working on, part of the plan, is expanding our marketing partnerships, so we're going to be adding resources to that area, which you'll see in some of the announcements, and we're going to be obviously continuing to work with teams, but the teams generate a majority of their money from sponsorships. That's where they get a majority of their pay is from sponsorships. We'll continue to work with the teams, support the teams, add our marketing and sales support to the teams so they can help sell sponsorships, and we see that as our role. 

Q. Peter, you raised the point that going back to the old days when you say taking TV production in house, it's going to be reminiscent of the old Diamond P days when you guys did all the TV work. I know you said you had some announcements coming up, but how much input are you going to have in the announcers and stuff? 

PETER CLIFFORD: Oh, no, as far as comparing to the old days, it can't compare. It'll still be essentially the same trucks out there, the same …  there's going to be a lot of the same because we're obviously going to tap a lot of the resources that are already out there because we're not going to recreate because they do a great job for us out there, we just want to make it even better going forward. I wouldn't say we're going to go back to the old days at all because we've learned a lot on the television front, and we don't want to lose any of the things that we've learned. 

Q. And in terms of purses, I was at the IndyCar race on Saturday, and I was surprised to learn that Graham Rahal reportedly only made $50,000 for his win, and that's a big time series, although they're having problems. How would you raise the funding for those guys? 

PETER CLIFFORD: For the purses, there's no plan at this point to increase purses, so we don't have a plan in place. What we're going to be focusing on is helping the teams bring in sponsorship. We're going to be looking for sponsorship. We're going to be adding resources here for our team to do that. That's where we think and to be honest with you, with the improved television, that's going to help. A lot of those things will help on the sponsorship front. 

Q. Did you share this information with current sponsors, track operators, racers, before you shared it with the media? Are we all learning it at the same time? 

PETER CLIFFORD: We spent all morning talking to all the different constituents and letting them know about it. First contacts were our biggest sponsors and our employees. We wanted them to know first. But we spent the whole day contacting all the different constituents.

Q. And I gather it was good feedback, but I did have a question about the purses. Everybody is talking about the purses, as well. Is there some sort of plan to support the lower budgeted teams? Will that be part of some of these upcoming announcements? Is that in the works? 

PETER CLIFFORD: Definitely. Our plan is to increase our marketing partnerships, which are sponsorships, and we work very, very well with the teams out there. Gary Darcy and his team, who Gary handles all the sales and marketing for the company, they work with the teams and their sponsor reps to help them sell sponsors. We make our information available to the teams. We make presentations for the teams. So we try and really support them out there because we know without sponsored teams out there, the sport doesn't exist. We have to have well sponsored teams out there, so we're very cognizant of that and will continue to work in that endeavor.